on July 14 and give early birds a free cup of coffee with each purchase. For example, on the evening before Go Set a Watchman's pub date, Northshire Bookstore, Saratoga Springs, N.Y., will co-host a screening of To Kill a Mockingbird and a dinner at a restaurant featuring Southern food-and at midnight, participants will receive a copy of the book.īarnes & Noble, which is already promoting Go Set a Watchman with window posters in all stores, will open at 7 a.m. With the headline " Booksellers Heap Promotions on New Harper Lee Novel," the Wall Street Journal heaped attention on how some booksellers are making the July 14 publication of Go Set a Watchman into an event reminiscent of Harry Potter book launches.
"We want to carry the kind of books all people want to read, whether it's nonfiction, religion and spirituality, sports, horror, romance or crime stories," she noted, adding that a section devoted to authors from the North Country also will be featured. "He came to us because of the books." Rowsam said the new store's overstock books, to be purchased from a wholesaler in Canada, will be sold at 25% off cover prices. The Daily Times reported that Rowsam's current business, "which sells a combination of children's books and discount apparel, could not draw enough customer traffic to be successful." "We tried everything but just couldn't get people in the door," she said, adding: "The book side was very successful, and I sold more books than clothes." A representative from Salmon Run Mall contacted her to discuss launching a bookstore there. Rowsam plans to open the Reading Room, a discount bookstore, this July in Watertown at the Salmon Run Mall. Rags 'n Reads books and clothing store in Adams, N.Y., will close at the end of the month, and owner LuAnne E.
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