This paper aims to contribute to this growing body of scholarship by examining consumption behaviour in two best-selling "sex 'n' shopping" novels, Scruples and Scruples Two by Judith Krantz.
Literary analysis is emerging as a major focus of contemporary marketing and consumer research. Lynch Jr., Provo, UT : Association for Consumer Research, Pages: 43-48.Īdvances in Consumer Research VolPages 43-48ĬONSUMPTION BEHAVIOUR IN THE SEX 'N' SHOPPING NOVELS OF JUDITH KRANTZ: A POST-STRUCTURALIST PERSPECTIVE Stephen Brown (1996) ,"Consumption Behaviour in the Sex 'N' Shopping Novels of Judith Krantz: a Post-Structuralist Perspective", in NA - Advances in Consumer Research Volume 23, eds. In appropriately post-structuralist fashion, the underpinning binary oppositions - sacred/profane and male/female - are transposed and self-cancelling in the course of both books. Although the sex 'n' shopping sub-genre is renowned for its brand name-dropping and celebration of conspicuous consumption, the analysis reveals that the two Scruples novels offer contrasting visions of consumer behaviour.
ABSTRACT - Literary analysis is emerging as a major focus of contemporary marketing and consumer research.
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